Don’t believe anyone who says good writing only comes from innate talent. Yes, there are gifted authors who can touch you in ways you don’t even understand. However, simple effective communication through the written word is available to us all, if we just know how.
I run an ‘Essentials of Copywriting’ course that, in a day, seeks to explain and practise those fundamentals. It’s hands-on, with writing exercises, feedback and discussion. I’m a great believer that participants in workshops learn as much from each other as they do from their tutor. So we critique each other’s work and share thoughts, questions and discoveries.