Let’s be honest. Most adjectives are parasites. They couldn’t exist without their hosts; yet they just sit there, sucking the lifeblood out of our noble nouns. Don’t believe me? Ok, try this. Look at the last thing you’ve written. Find an adjective (yes, there’ll be one) and then read aloud the sentence containing the adjective [...]
People ask me ‘how can you make my content excellent?’ I say: let’s park excellent for a few minutes . Let’s first make it credible. What do I mean? Well prepare to stifle a yawn, but I’m talking about the grammatical gaffes, spelling slips and punctuation problems that lurk within your website. You have to [...]
Clichés can be irritating. I avoid them like the plague (ha ha), but sometimes they’re true and then, perhaps, worth using? Take ‘less is more’. Yes, take it. Don’t let me see it again! But actually, that’s exactly what I preach when I’m teaching people how to write effectively. Here’s another: ‘People buy from people.’ [...]