The Curse of the Cliché

2018-04-19T11:51:57+01:00September 5th, 2016|Latest News|

Clichés can be irritating. I avoid them like the plague (ha ha), but sometimes they’re true and then, perhaps, worth using? Take ‘less is more’.  Yes, take it. Don’t let me see it again!  But actually, that’s exactly what I preach when I’m teaching people how to write effectively. Here’s another: ‘People buy from people.’ [...]