After 10 years as a journalist in newspapers and the BBC, I moved into higher education. I taught journalism, before becoming the Head of the Journalism School at the University of Central Lancashire (UCLan) in Preston. Highlights there? Launching the UK’s first journalism degree, authoring an internationally used textbook on online journalism and developing courses in China and India.
Five years ago, I set up Mike Ward Media Ltd. to combine my research and writing skills with my strategic business experience. I help my clients to define their core audiences and key messages, and then I create those messages.
Based in North West England, I mainly work with SMEs in a range of sectors: accountants, property developers, interior designers, furniture importers, business coaches, HR companies, engineers, lift manufacturers and polystyrene products, to name a few. I also accept commissions from creative agencies who need content for specific projects.