About Mike Ward Media

I’ve spent much of my working life either writing or teaching others how to.

As a result, perhaps I lack experience of the wider world? Well I’ve also led large teams, managed multi-million pound budgets, done business from Chester to China and, along the way, tried to help many to achieve their goals.

Now I’m back writing, and loving it.

After 10 years as a journalist in newspapers and the BBC, I moved into higher education. I taught journalism, before becoming the Head of the Journalism School at the University of Central Lancashire (UCLan) in Preston. Highlights there?  Launching the UK’s first journalism degree, authoring an internationally used textbook on online journalism and developing courses in China and India.

Five years ago, I set up Mike Ward Media Ltd. to combine my research and writing skills with my strategic business experience. I help my clients to define their core audiences and key messages, and then I create those messages.

Based in North West England, I mainly work with SMEs in a range of sectors: accountants, property developers, interior designers, furniture importers, business coaches, HR companies, engineers, lift manufacturers and polystyrene products, to name a few. I also accept commissions from creative agencies who need content for specific projects.

I write website copy, blog posts, white papers, advice sheets, animation and video scripts, brand guidelines and descriptors. I also review and redesign site architecture to ensure the content is arranged and presented to maximise the user experience.

Wearing another hat, I provide training in content development and copywriting. Courses are either in-house for a particular company or open courses anyone can apply for.

My clients say I’m good at understanding their businesses and how they can relate more powerfully to prospective clients. I explain that a lot of it’s down to telling a compelling story, and that’s what I try to do.

Working with Mike has enabled me to really focus on the message we are trying to deliver and analyse whether it is of value to clients. Mike’s advice, help and knowledge have been crucial to this, and having someone who can then also articulate this correctly for our marketing means we can move forward confidently.”

– Alex Hutchinson, TBA Group