Monthly Archives: September 2016

//September
28 09, 2016

First rule of web content: be credible.

2018-04-19T11:51:57+01:00September 28th, 2016|Latest News|

People ask me ‘how can you make my content excellent?’  I say: let’s park excellent for a few minutes . Let’s first make it credible. What do I mean? Well prepare to stifle a yawn, but I’m talking about the grammatical gaffes, spelling slips and punctuation problems that lurk within your website. You have to [...]

5 09, 2016

The Curse of the Cliché

2018-04-19T11:51:57+01:00September 5th, 2016|Latest News|

Clichés can be irritating. I avoid them like the plague (ha ha), but sometimes they’re true and then, perhaps, worth using? Take ‘less is more’.  Yes, take it. Don’t let me see it again!  But actually, that’s exactly what I preach when I’m teaching people how to write effectively. Here’s another: ‘People buy from people.’ [...]